Rebrand Roundup: From the BBC to Brighton Pier

Published 18/07/2016 by

Pentagram – Mastercard

The Mastercard logo is arguably one of the most recognisable emblems worldwide, but for the first time in 20 years, Mastercard has thrown caution to the wind by undergoing a thorough rebrand, completed by Pentagram partners Michael Bierut and Luke Hayman alongside designers Hamish Smyth and Andrea Trabucco-Campos. The new visual identity keeps the familiar two overlapping circles, but aims to bring it into the digital age and optimise it for on-screen use. Research shows that the consistency of the brand mark means people can identify

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